February 27, 2024
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Travel SEO: How to Use SEO Keywords for Travel Agencies

Did you know that over a quarter of people click on the first result in Google?

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If you want to see more traffic on your website, reaching those top spots is definitely going to help! This is where SEO comes in.

SEO can help you move up the results organically so that you don’t have to pay for expensive ad space. If you’re thinking of using travel SEO to boost your business, we recommend beginning by optimizing your content with targeted keywords.

To learn more, read on!

Connect with travelers! Customers will find you on search engines and social media with curated SEO content / Photo Cottonbro

What Are SEO Keywords?

SEO keywords are terms that your audience is actively searching for when looking for a company like yours. So, if you’re a travel agent in Florida, a keyword or phrase for you will probably be travel agent Florida. 

Search engines like Google use algorithms to rank what they believe are relevant websites or web pages, and keywords play a big part in how they do this. The engines scan your website for relevant terms. If your site mentions travel agent Florida, then they’re more likely to think it’s a good match for the user.

On the other hand, if your website doesn’t include the key search terms your audience is using, it’s less likely to show up on the first page. Instead, you may find yourself deep down in the search results were very few people are going to find you.

Us the right keywords, hashtags and SEO tools to get your content indexed /Photo Artem Beliaikin

How to Use SEO Keywords

If you’re a travel company, using SEO keywords is a quick, easy, and cost-effective way to boost your business. To start, you’ll need to identify your keywords. You can do this by thinking of what people might search for when looking for your business, such as cheap holidays or simply travel agents

There are also tools out there that SEO professionals use to identify the best keywords. These can identify the most searched for terms and also look at the competition, helping your SEO team weigh up which keywords you should be optimizing your content with.

Once you have your keywords, it’s time to put them in your website copy. For primary keywords, we recommend:

  • Using them a couple of times in your main text
  • Adding them to your H1s and H2s
  • Adding them to your metadata

You can also add keywords to image alt tags to earn bonus SEO points.

Travel SEO Keywords You Could Use

The best keywords change constantly. It’s a good idea to keep an eye on which terms are being searched for the most and fluctuations in competition to keep your website at the top of the results. But, to get started, here are a few reliable keywords:

  • Travel agencies/agents/agent
  • Travel agency near me
  • Online travel agent
  • Travel consultant
  • Tour agency
  • International travel agency

Making your keywords specific to your location is a great way to target your local demographics.

Discover More SEO Tips From Our Professionals 

If you’re just getting started with travel SEO and are looking for more tips and tricks, we can help. At SEOTravelContent, we’re experts at helping travel companies move up search results and get ahead of the competition. From helping you find the right keywords for your brand to creating comprehensive SEO strategies, we’re here for whatever you need! Contact us.


Article by Anthony Ryan for SeoTravelContent.com

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