Each year the competition for travel blogging thickens. As of 2023, there are at least 100,000 active travel blogs in the U.S. Get ahead of your competition by creating organic traffic, it may be slower but more beneficial in the end.
A career in the travel industry is a dream come through for many. It allows people to talk about their passions and wake up to an exciting job every morning.
The only downside is highlighting the travel content from millions of rivals in the background.
Luckily, you’ve come to the right place if you’re looking for content marketing secrets.
Below is our guide to organic traffic. And we will explain why it’s the best traffic to create brand awareness for your travel blog!
What is Organic Traffic?
Organic website traffic is the traffic that comes to your website from unpaid sources, such as search engine results, social media, and referrals. It is considered to be the most valuable type of website traffic, as it is more likely to convert into leads and customers. If a reputable blog, news source or influencer links to your website, it is like a badge of honor to search engines. This helps increase your authority and credibility not only to search engines but also to your readers.
Budget-Friendly Content Marketing
Studies show that companies spend around 9.5% of their revenue on marketing annually. For those mid-range firms with over 50 employees, the costs can add up to a whopping 100,000 USD.
Smaller companies might be intimidated by the superior budget of others. But don’t worry. There is nothing to fear.
Organic traffic search is the most effective way of developing search visibility. The best part is that it doesn’t cost a penny to implement it on a site.
A Sustainable Way of Spreading Brand Awareness
SEM gives a much-needed burst of brand awareness exposure for travel blogs. But anyone with experience will say it requires constant maintenance while spending cash.
Don’t get us wrong, SEM is a practical tool for websites, yet it isn’t always sustainable.
You may start to see improvements after a couple of weeks with SEO. But organic search traffic can take 4-6 months to reach optimum results.
Organic traffic is sustainable because it is cost-effective and reasonable to manage. Although it doesn’t require continuous maintenance, keywords must be reviewed every three months.
Targeting the Right Customers
Travel blogs, agencies and websites often see a rise in visitor numbers to the site after an ad campaign. It spreads brand awareness. However, they often notice how there is a poor goal completion rate.
The low completion rate is due to the wrong people visiting your site.
Organic traffic targets the correct online user for the website using SEO by focusing on keywords for travel. That allows users to locate their precise target naturally.
Better Credibility for the Brand
Unfortunately, one in every ten adults in the U.S. suffers from a scam or con annually. Although many now have a more positive view of online purchases, people are still wary of fraud.
Online users are more inclined to click on an organic search than a paid ad.
People feel safe and believe they are on a creditable website. In return, this leads to customer loyalty and a group of people you can rely on in the future.
Start Mastering Organic Traffic for Your Travel Blog Today
With so much tough competition in the online world, it’s crucial to get ahead from day one. Every minute without optimizing your site allows your rivals to improve their visibility.
Organic traffic is vital to the success of your brand online. If you put in the effort now, your business will be visible to people worldwide in no time!
To utilize organic search traffic, you need a rock-solid content marketing plan. Download our free e-book to uncover 25 content marketing ideas for travel brands!
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