Did you know that only 30 percent of businesses utilize search engine optimization (SEO)? SEO is a cost-effective method to increase your digital presence and organic website traffic. 

The travel company industry has a lot of competition, but you can stay competitive if you market your business properly. SEO content can help you make more sales and increase your bookings on your travel company website. 

This guide will discuss the types of content you can include on your website to increase your rankings and traffic. 

Regular Blog Posts 

Posting travel blogs is a great way to rank for your chosen keywords while engaging visitors to your website. Each new blog post is its own separate web page and gives you another opportunity to rank in the search engine results pages (SERPs). 

As you start brainstorming for an upcoming blog post, you’ll want to target the right keywords. The keywords you focus on should connect to your business and have a good search volume. 

Some blog post ideas you can check out include:

• Travel guides for families
• Vacationing tips
• Activities at specific destinations
• Local events that are worth checking out
• Local guides that highlight where to go, what to eat, etc. 
• Best beaches to explore

As you write your blog post, consider your reader’s search intent. Are they looking for information? Do they want to book travel services?

While writing the blog post, keeping their intent in mind will better inform the content. 

Travelling is also a visual topic. Your potential and current customers want to see images of destinations and properties to figure out where to go on vacation. You can share your experiences and showcase what your company offers through blogging. 

Local Web Pages

You should also verify your company’s “Google My Business” page and optimize it with your location and business information. Google takes extra steps to show users the best local content to them in the search results. 

Videos and Images

Not all SEO content has to be long-form. Google also crawls YouTube video descriptions. The descriptions, filename, and titles for any videos you post should be optimized.

Your video descriptions should include optimized keywords and be very detailed. The first 22 words of the description are key, so write those strategically. The beginning portion of your description shows up on the search engine results pages. 

When a person searches for something, they can also click on the “images” tab to search for pictures related to their search inquiry. Optimize your image’s alt text with relevant keywords. This will help the search engines know what’s shown in the image to show up on the SERPs. 

Partner With an Experienced Agency for SEO Content

SEO can be an overwhelming method to implement into your business’s website, especially if you’re not experienced. Working with a qualified SEO agency is key to boosting your business. 

Contact SEOTravelContent to learn more about our SEO content services. 

Article by Celia Abernethy, SEO Travel Content