Travel and technology are two of the most popular industries of the 21st century. So it is no surprise that the two joined forces to become one of the most sought-after pastimes and careers.

In 2022, experts estimated that there were around 30 million travel blogs worldwide. But as we enter the new year, that number will continue to grow.

With so much competition, your travel blog must be unique and stand out from the rest of the crowd. Fortunately, you clicked on the right article. Let’s explore ways to help improve your travel blog content.

Research the Setting

Research is always the first place to start, and it’s the key to every successful project. And it is no different when it comes to blog content.

Millions of travel blogs can be found online, but few are informative and a good read. Writing about an experience and some bars and restaurants isn’t enough. Learn about the destination and when writing about it, find a connection between the culture and history with the present-day experience and what makes it unique. Your blog article will have more depth and will resonate with the curious traveler.

Use High-Quality Photos

Frederick R. Barnard once said, “A picture is worth a thousand words.”

However, the quality of your images can make or break your content. Photos help tell a story and show the beauty of cities and regions. If the pictures are not aesthetically pleasing, readers won’t get a sense of what it is like or they will simply leave your page.

There is no shame in using stock photos, but nothing beats authentic original images. Try to offer a mix. Too many photos with post-production manipulation can make a blog or travel website look fake. Too many low-quality or irrelevant pictures can make travel blogs seem unprofessional. Find a happy medium by offering both and letting readers know where the photo comes from in the credits.

I was once in Venice, Italy on a ferryboat. Two young American tourists were sitting behind me. One said to the other “Hmm, I don’t know what the big deal is; it’s not as beautiful as it is on Instagram.”

My heart wrenched – I couldn’t believe it! Venice is one of the most beautiful cities in the world!

But that was a perfect example of the impact that blogging and social media have had on the travel industry. Travelers have expectations, and if what they see and experience do not meet their expectations, they are disappointed and feel cheated.

Utilize SEO Content

With many rivals wanting the limelight, your work can quickly fall to the bottom of the pile. You might create award-winning content, but if nobody is there to read it, it won’t be of much use to you or your business.

SEO content generates new leads and promotes brand recognition. It pushes your articles to higher pages on search engines. That allows your potential customers to find you and view the content.

Keyword research will significantly improve your SEO ranking. It also helps a travel blogger get an insight into what people search for online.

Write Travel Blogs for the Reader

There are endless average travel blogs because most bloggers don’t write for readers. They write for themselves and leave out valuable information such as entry times, fees, tips, or how to get to the destination.

A successful travel blog offers readers an a-a-glance guide that saves them time and/or money. Your travel blog content should include everything a tourist needs. They shouldn’t have to leave the article to find out where it is located or if there is access for those with disabilities.

Although your content should be bursting with information, it must be entertaining.

Keep Your Blog Content Organized With a Calander

Once you create your blog content, it’s essential to keep on top of it with a calendar. An editorial calendar is a tool that helps you plan out your content in advance. This can be really helpful if you find yourself getting stuck or running out of ideas. By planning ahead, you can make sure that your content is always fresh and relevant to your audience.

The calendar will ensure you have frequently produced quality work. Over time, your readers will know your plan and will look forward to visiting your site at the same time every day.

A simple table in Microsoft Word or Excel works well for planning out ideas. Once we have ideas and content, we use the WordPress plugin Editorial Calendar to keep a consistent schedule for our blog posts. It’s easy to install, easy to use and it’s FREE.

Create Better Travel Blog Content Today

Creating better travel blog content is not rocket science. However, it does require hard work and a few insights to make your work stand out.

After reading this guide, we hope you have discovered some new ways to improve your travel blog. So it is up to you to put in the hard work and get set up for a successful new year.

To help get started, try a free SEO audit today, and watch your progress and standard improve.