February 27, 2024
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Best Social Media Managment Tools for Small Businesses

As a small business owner or entrepreneur, managing your social media accounts can be a daunting task. Not only do you need to create engaging content, but you also have to monitor your accounts and respond to comments and messages promptly. That’s where social media management tools come in handy. With the right tools, you can streamline your social media efforts and save time. Here, we’ll explore the best social media management tools for small businesses that will help you take your social media game to the next level. So, buckle up and let’s dive in!

Zoho Social: Ideal for Small Businesses and Individual Creators

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Zoho Social is a valuable social media management tool for small businesses and individual creators looking to expand their online presence. With its user-friendly interface, businesses can easily manage multiple social media accounts from one platform. Zoho Social offers top-notch engagement, organization, and listening features to help small businesses succeed in the online market. Moreover, Zoho’s CRM product, in addition to the social media management software, is an added perk, making it an all-in-one solution for small businesses. That’s why it garnered a spot on the list of the best social media management tools.

Pricing is from $10/month for a standard account to $40/Month for a pro account. Agency accounts for up to 100 channels from $230/month.

Crowdfire: Best Value for Money and Easy to Use

If you’re looking for an easy and efficient way to manage your social media accounts, then look no further than Crowdfire! This app offers is easy to use and is the perfect choice for anyone who wants to stay on top of their social media game. With its powerful tools and intuitive interface, Crowdfire allows you to easily schedule posts, track your performance metrics, monitor your competitors’ activities, and much more. But perhaps the best thing about this app is its ability to save you time by automating many of these tasks – freeing up valuable hours that you can spend engaging with followers or creating new content instead. The Chrome Extention is a life-saver and makes sharing from your blog or image library so simple.

Pricing is from $7.48/month for a standard account to $74.89/Month for a pro account. Start with a free trial.

HubSpot: Best Customer Support Options for Social Media Management

HubSpot is a great option for social media management, especially for companies that value customer support. With four different pricing tiers for its marketing software, HubSpot offers a range of features from social media management and lead generation to email marketing and analytics. The customer support options, including phone, email, and live chat, are unmatched compared to other social media management tools, making it ideal for those who need guidance in using the platform. For small businesses, HubSpot’s free plan includes social media scheduling for up to three accounts, making it a budget-friendly option with extensive customer support.

Pricing is from $0/month for a standard account to $800/Month for a pro account and up to $3600 for Enterprise accounts.

Semrush: An All-in-One Solution for SEO, Content Marketing and Socia Media

You probably know that Semrush helps with SERP analysis, but did you know it also helps manage social media strategy and content scheduling? When it comes to social media content management, being user-friendly is key. That’s why Semrush is the perfect tool for anyone looking to streamline their online presence. Its intuitive interface makes it easy to navigate through data and analytics, giving you a clear picture of what’s working and what isn’t in your social media strategy. With its customizable reports, you can easily track progress over time and make informed decisions about where to focus your efforts moving forward. Plus, with features like keyword research and competitor analysis at your fingertips, you’ll never be without inspiration for new content ideas that will keep your audience engaged and coming back for more. So don’t waste any more time struggling with clunky social media management tools – choose Semrush instead for a friendly experience that will help take your brand to the next level!

Pricing is from $119/month for a standard account to $449/Month for a pro account. Start with a free trial.

Hootsuite: Ideal for Solo Users and Best for Analytics

Continuing the list of best social media management tools for small business, Hootsuite is an ideal option for solo users who want to manage multiple social media platforms all in one place. Their dashboard makes it easy to schedule and publish posts, monitor engagement, and analyze performance across various social media networks. Hootsuite shines particularly in its analytics capabilities, providing detailed reports on social media metrics like follower growth and engagement rates. While it may be pricier than some other options on this list, Hootsuite’s robust features make it well worth the investment for small businesses looking to elevate their social media presence.

Pricing is from $99/month for a standard account to $249/Month for a pro account.

SocialPilot: Ideal Tool for an All-in-One Social Media Management Solution

SocialPilot is an excellent all-in-one social media management solution that caters to small businesses and agencies. It offers a wide range of features that make social media practices easy, such as organizing content, scheduling actions, planning campaigns, and archiving posts. This tool is straightforward and simple to use, making it ideal for those who are just starting out with a social media management tool. SocialPilot is also one of the most affordable management tools, which makes it perfect for small businesses and agencies that are on a budget. Overall, SocialPilot is an excellent choice if you’re looking for an all-in-one social media management solution that won’t break the bank.

Pricing is from $25/month for a standard account to $170/Month for a pro account.

Sprout Social: Ideal for Large Businesses and Agencies

Sprout Social is an ideal social media management tool for large businesses and agencies. With its robust features, it allows users to easily manage multiple accounts in one place. Sprout Social offers detailed analytics, scheduling tools, content creation, and a team collaboration platform for more efficient workflow. Moreover, it’s perfect for those who need to monitor and respond to customer inquiries in a timely manner. Its smart inbox automatically consolidates all messages into one place, making it easier for businesses to manage their communications across different platforms. Overall, Sprout Social is a comprehensive solution that is perfect for agencies and larger businesses looking to streamline their social media channels.

Pricing is from $249/month for a standard account to $399/Month for a pro account. Start with a free trial.

Buffer: Best on a Budget for Social Media Management

When it comes to finding a social media management tool that won’t break the bank, look no further than Buffer. With plans starting at just $5 per month, Buffer is a cost-effective option for small businesses and those operating on a tight budget. Despite the lower price point, Buffer still offers a range of features to make social media management a breeze, including scheduling posts and suggesting content. Plus, with a free trial period for each plan, you can test out the tool and see if it’s the right fit for your needs. Overall, Buffer is an excellent choice for anyone looking for a straightforward social media management option that won’t require a major financial investment.

Pricing is from $0/month for a standard account (3 channels) to $120+/Month for a pro account.

eClincher: Top Choice for SMBs, Agencies, and Enterprise

For small businesses, agencies, and enterprises looking for an all-in-one social media management tool, eClincher is the top choice. The platform offers competitor analysis and allows for promoted Facebook posts, similar to Agorapulse. It also accommodates a variety of social media platforms, including Facebook, Instagram, Twitter, LinkedIn, Google My Business, YouTube, TikTok, and Pinterest. Its affordable Micro plan starting at $24 per month allows for up to 12 services for one user with unlimited post-scheduling and up to 10 social media profiles. However, larger businesses and agencies may find the comprehensive features of eClincher more appealing, with solutions for everything one needs in social media management.

Pricing is from $65/month for a standard account to $475+/Month for a pro account.

PromoRepublic: Ideal for Local Businesses as a Local Marketing Intelligence Platform

PromoRepublic is an excellent choice for local businesses that require a localized marketing approach. If you have a restaurant, wedding venue, gym, retail point, conference center or small BnB, this unique social media management tool is a ‘local marketing intelligence platform’ that provides users with data on the latest trends and topics relevant to their location. PromoRepublic allows businesses to create and schedule relevant, engaging social media posts that resonate with their target audience. With its intuitive interface and user-friendly features, PromoRepublic is an ideal tool for businesses looking to boost their online presence and engage with their customers on social media. It’s a great all-in-one social media management solution, perfect for businesses that want to streamline their social media efforts and stay on top of industry trends.

Pricing is from $49/month for a standard account to $79+/Month for a pro account or they can provide custom plans. Book a free demo.

Top Social Media Management Tools

Now that we have explored the best social media tools, it’s important to remember that each tool has its own unique strengths and weaknesses. When deciding which social media management tool to use, consider your audience and what type of content you plan on sharing. Although automated tools help manage social media, remember to engage with your followers by responding to comments and messages in a timely manner. With consistency and authenticity, your brand can thrive on social media and build an engaged community of loyal supporters.


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