September 26, 2023

4 Advantages of Focusing on Travel Keywords for Your Blog

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Every day, more than six million blog posts are published online. With so much competition, it’s important to get every edge you can for your travel blog.

Making use of strong travel keywords can help you to stand out from the crowd. But many bloggers don’t know how keyword research can help them. 

Using the right travel keywords is so important for your blog. Read on to learn more about how they can help you take your content to the next level. 

1. Appeal to Travelers

The global travel audience is enormous. Worldwide, the market is estimated to be worth more than $9 trillion, or 10% of the global GDP. By using strong keyword research, you can appeal to people searching for travel-related topics.

This gives you access to a huge market of potential readers. People will come to you for tips and advice on the best places for travel. You can build yourself up as an authoritative source within the travel industry, and this will help you to grow your audience. 

How do you know what appeals to travelers?

Pro managers should be using tools like SemRush to search keyword popularity about a subject. Insert a keyword or phrase and it will give you full statistics and data on how many people are searching for that topic. By making your search term more specific, you can rank better than a general topic. For example, rather than “Visiting Italy” you will have better results by focusing on a specific destination or activity such as “Best shopping in Milan.”

If you do not want to invest in a pro SEO package, use free SEO tools on EnitreWeb, to check keyword popularity.

2. Boost Your Google Ranking

A strong SEO campaign helps your site to climb the Google rankings ladder. That means more clicks and visitors for you. After all, most people only visit sites found on the first page of Google rankings.

The right keywords, applied consistently across a range of blog posts, can help you to climb those rankings, catching the eye of your target market. It’s impossible to overestimate the number of new readers this can bring in for your blog. 

How to start an SEO Campaign

An SEO campaign begins with quality content. By offering informative and valuable content, users will be more likely to click on your organic search engine result. A search engine ad words campaign is another part of an SEO campaign. By bidding on keywords within Google, Yahoo and Bing, your link will show up on top before the organic results. Many users are “ad blind” and skip the ads section searching for organic results. According to Platonik, 48% of people start searching for products to buy on search engines. 1.59% of people click the paid search results, 33.59% click the organic search results and 64.82% don’t click a result after searching.

3. Improve Your Strategy

Making use of good SEO keywords can help you to form a strong strategy. By theming content around specially chosen keywords, you’ll add more consistency between the posts on your site. 

Be sure your pages are indexed. Just because you publish a page, it doesn’t mean the search engine “knows” it’s there. You must tell the search engine you have a new page, either with an XML file and regular crawls (scans by the search engine), or you can add your site for free to multiple search engines with EnitreWeb, your site will be indexed in all search engines without having to individually submit to each such as Google, Bing and Yahoo.

Using keywords to structure your content will help you appeal to the zeitgeist. You’ll be creating content that’s relevant to the topics your target market is searching for. This will help to keep their attention and they will come back for more. 

4. Engage Your Audience

By choosing solid keywords, you appeal to the right audience. That means the people who click your links will be more engaged with your content. They’ll stick around longer and visit other pages within your website. 

Another way to engage your audience is by offering a free download, service or newsletter. Social media is also a great way too.
Follow Seotravelcontent on social media! We share great travel pics, tips, and tricks on how to use SEO for your travel brand and travel bog.

Boosting engagement is vital for having a successful blog. It keeps your core audience coming back for more and can build a dedicated fanbase for your product. Additionally, when readers stay on your site for longer, your site will perform better in search engine rankings. 

Let Us Help With Travel Keywords

Choosing quality travel keywords is a great way to boost your blog. It draws in more clicks and allows you to target the right market. But creating an amazing SEO campaign can be easier said than done. 

If you need help, we can provide you with a strategy and solid keyword research that will help your blog to flourish. Contact us today to find out more about how our services

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