February 27, 2024

3 Travel Trends to Capitalize on in Your SEO Content Strategy

Did you know that there are almost 200 million active websites on the internet? It can be difficult to compete with all these sites if you don’t have the right SEO content strategy. 

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This is why it’s important to capitalize on the most recent travel trends for your SEO strategies. Travel content is one of the most popular niches on the market. But what can you do to make your travel-related blogs stand out?

Keep reading and learn more about using the most recent and popular trends in travel for your SEO content strategy.

1. Be Open to New Audiences

Many travel niches target a specific audience. Some target people in the United States traveling to Europe. Others target people from England traveling to warmer countries like Spain. 

Others may be centered on traveling to Asia, Africa, South America, and so on. If you want to boost your SEO content in the travel industry, consider expanding your current audience. Make sure you have a good understanding of your audience before you do this. 

This will allow you to see the easiest route in which you can expand your reach. Once you attract more travelers with your content, it will be much easier to bring more traffic to your site. This is a great way to boost travel-related sales and make your brand more established.

Data sourced by Skift suggests that the LGBTQ travel market demonstrated annual spending that exceeds $218 billion worldwide.

Conscientious travel is not only ethical but also profitable. The value of the global ecotourism market was estimated at $215.76 billion USD in 2022 and is expected to grow to $52.67 billion by 2028, recording a CAGR of 16.13% between 2023 and 2028.

Explore new markets such as:

  • LGBTQ families
  • Women traveling solo
  • First-time travelers

2. Make More Travel Listicles

Nothing new, but always trending; listicles are brief nuggets of information in a list. These articles usually aim to describe a high-quality list of products or services. Popular listicles in the travel niche may discuss the best airlines, the best carry-on bags, and so on. 

The number of listicles you can create for travel content is endless. Many people also find these articles very entertaining to read. This is because they consist of many small paragraphs that are easy to read and they are packed with information. 

Listicles can be very small and consist of a few different items. Or they can be massive and consist of 20, 30, or even 40 items. The longer your content is, the more keywords you can include. 

It’s also a good way to keep up with the competition since most other travel-related blogs are using them. 

Try topics like:

  • Best destinations in [destination]
  • 5 Amazing Archeological sites in [destination]
  • Try These Foods When in [destination]

3. Write Content About Travel Tips

People love travel tips. Write about how to plan for a trip or offer tips on what travelers can do and see once they arrive at the destination. This is because many people don’t know how they should prepare when they’re about to go on a big trip. Young or first-time travelers may not know much about booking a plane ticket, packing a bag, choosing the right suitcase, and so on. Travelers visiting a destination for the first time love insider information; secret gardens, what wine to order, and the hot nightspot. Share your local knowledge and you will grow your audience.

Writing about travel tips and focusing on those keywords is a great way to attract more people to your content. Doing this regularly will soon make you an authority figure in the travel niche.

Try topics like:

  • The Best Carry-on Bags for Weekend Travel
  • How To Plan a Trip to [destination]
  • Don’t Do This at a Wedding in [destination]

All About Travel Trends for Your SEO Strategy

There are many travel trends out there, but you only need to focus on a few. Writing the right articles and targeting a wider audience is a great way to get started. 

Do you need help with creating optimized travel content? Contact us

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